Fortress Building Products, a category leader in decking, framing, fencing, railing, lighting and fastener systems, is providing customers with a simplified deck design and planning process with the launch of its new virtual outdoor visualizer, FortressView™. The interactive 3D platform guides users through the deck design process from start to finish, making it easy to bring dream outdoor living spaces from concept to reality.
FortressView complements the best-in-class, personalized customer service experience Fortress® has become known for by taking the guesswork out of the design process. Users can preview framing, decking, lighting, stairs and railing materials in a 3D setting and customize dimensions, products and colors. An autogenerated bill of materials, cost-estimator and the ability to save multiple layout concepts bring function and efficiency to the deck design and planning process.
Contractors and homeowners alike can utilize the virtual tool to streamline communication and collaboration between clients and builders. To ensure all parties are aligned on the deck design concept prior to installation, a 3D detailed image replaces time-consuming explanations or flat drawings; and saves valuable time when changes arise. Users can communicate and visualize deck plan modifications by simply editing the 3D design.
The exterior home design tool’s intuitive user interface goes a step beyond providing required building materials and offers a holistic view of the complete deck system. Once building materials are selected, users can preview how the deck will look in a contextual setting by selecting cladding materials, doors, windows and accessories, like furniture and landscaping. Those seeking design inspiration will find this function especially helpful when it’s time to shop for décor that complements their dream outdoor living room aesthetic.
“When it comes to deck design, a picture really is worth a thousand words,” said Toby Bostwick, VP of Product & Brand, Fortress Building Products.
“From the structural framing to accent lighting, homeowners and builders can virtually see the entire deck system come together in real time, and then get a material list sent straight to their inbox. This makes the deck building experience easier, faster and more fun.”
FortressView is the latest edition to Fortress’ new 5-in-1 website and is poised to complement the company’s expansion of the Fortress Total Solution.
Product categories currently available for preview in FortressView include framing, decking and railing. Fencing, cladding and additional product categories are in development and slated to launch in phase II.
About Fortress Building Products
Fortress Building Products is a leading manufacturer and solution provider in the residential, multi-family, industrial and commercial building products industry. With more than 50 years of experience pushing the boundaries to “Defend Against the Ordinary,” Fortress Building Products forged a family of refined, resilient products that are the pinnacle of beauty and durability. Based in Texas, the Fortress family of products, which includes decking,
framing, fencing, railing, lighting and fastener systems, is a complete collection that delivers the full Outdurable Living™ experience.
